Discover our new collection inspired by Bilbao's Sota building. The majestic structure that has housed our flagship boutique in the city where we were born since 1985.

The eight decades the Suarez family has dedicated itself to the world of jewelry have been marked by its origins. Throughout this journey defined by excellence and expertise, different places, elements, and people have been key in forging the unmistakable aesthetic that has made us iconic.

Among them stands the imposing Sota de Bilbao building, a majestic structure in the Bilbao suburbs that has housed our flagship store since 1985. This building, more than just a location, has become an emblem rooted in the roots of our identity.

Celebrating 80 years since Mr. Emiliano Suárez Faffián opened the first store-workshop in Bilbao, our team of expert designers and artisans has given life to SOTA DE SUAREZ, a collection that weaves jewelry with the thread of time, creating a connection between the origin, evolution, and present of our house.

This launch is a bond that ties us more closely to our family history and the great milestones that have marked our future. A new way of appreciating the richness of our heritage, captured in jewelry designs that adapt to the contemporary luxury of today.

To develop the designs that make up the SOTA DE SUAREZ collection, our team meticulously studied the architectural and ornamental elements of the Sota Building's façade, selecting those that could be transformed into exquisite pieces of handcrafted jewelry.

The result is a collection of jewels that transcend the merely aesthetic to become fragments of history. Silent witnesses that represent Suárez's extensive legacy and demonstrate his versatile adaptation to each moment, ensuring they remain icons for the future.

Timeless pieces, whose designs respect the codes of our origin and reflect the pride we feel for each element that has permeated our history to endure over time.

Joyería Suarez